A clear, flexible workflow that is real-time adjustable in a decentralized environment?

Central Inventory

Adhese is based on a central inventory. The combination of the ad formats, different publications and categories results in the available ad space. The inventory also contains customers details, these can be linked to an external CRM system.

Decentralized approach.

Different users from within the customer's organization or from a third party trafficking agency can do trafficking. Adhese offers all the tools to make the job of trafficking advertisements as smooth as possible. User management determines who has permission to traffic certain positions.

Central administration

One or more administrator(s) manage the complete workflow and can make changes where necessary. All user adjustments are logged and changes remain traceable.

Real-time adjustable

Adhese users can consult their intermediate campaign results at any time. The decentralization of the system combined with real-time reporting results in extreme flexibility. All ad positions are real-time adjustable and changes appear on your online publication in a matter of seconds. This is not only handy when you want to make corrections, but this creates a creative freedom as well; e.g. changing the creative during the campaign. Ads can easily switch positions if the trafficker feels this is necessary.

Optimization and ROI

Adhese offers the possibility for campaigns to run 'optimized'. The Effective Cost Per Mille (ECPM), Effective Cost Per Click (ECPC), the number of impressions per contact and the campaign result so far are taken into account. Campaigns are automatically spread in time until the expected goal is reached.