The importance of detailed reporting cannot be over-estimated. In the end, online advertising comes down to the numbers.

Campaign Reporting

For every campaign a daily report and an overall report is created by Adhese. These reports are real-time available online and can be downloaded in a number of widespread file formats (PDF, XML, Excel, txt, html and csv).

Publisher Reports

The reports are as clear and as easily understandable as possible. We want our reports to be valuable data to every player in the advertising workflow, we want them to be passed around.

All data in the report is explained and situated in its context. All used terminology is visible on each page. Advertisers who are not familiar with reading online campaign results should be able to understand the report on first sight.

Besides the campaign reports - which are mainly aimed at the advertisers - we offer the publisher a full site report with an overview of all positions on their website.

Each report contains a general overview of the campaign with the unique contacts, the number of impressions and the number of clicks. The different proportions of these numbers are available as well (click rate, impressions per contact).

A number of graphs give some more info: The progress of a campaign in time, the performance of a campaign by hour of the day.

The geographical location of the visitors is shown in detail. We offer the division by country, region and town/village as precisely as possible. This support is worldwide. So, ..., no, we will not always list the same top 25 American cities if 80% of your visitors is situated in Germany.

Campaigns that were shown over different publications show the total result of a campaign. But the performance of the campaign on the different publications can be consulted as well. The breakdown of the campaign into its different creatives can also be found in the report. Skyscraper x performed in this way while Leaderboard Y performed like that.

All technical data related to the visitor's browser (Operating System, Browser, Language, etc.) can be reported.

Localization

The reports are completely localized. A French advertiser advertising on an American website will see his reports in French. The correct currency is used in the reports, the correct timezones, etc.

Branding

All reports can be custom branded. Customers can add their logo and change some colors and footers.

Create beautiful things

Hey we care about our customers, we want to offer you beautiful things. We want you to keep our reports.