Manage Keyword Buying

Adhese offers a complete solution for managing keyword buying on the search results of your website.

Forecasting

Each tag placed on a result page reads the search terms (also without ads). Adhese logs these words and calculates an accurate forecast for each search term. These numbers are daily updated and integrated in the different screens and interfaces.

Extra features

Each tag can display several ads (visual, text based or a combination of both) based on the search term bought by the client. Extra parameters like geographical filters, capping, priorities based on the ECMP, click rates, etc... can be defined for individual ads or specific advertisers.

These parameters are available in the forecast as well, and can be used to optimize click rates and inventory fill up.

Full self service

Advertisers can order and manage their campaigns through a secured web interface. Publishers keep full control and can handle accounting automatically. Credit card payments can be processed and customized plugins are available for connecting to external accounting software.

Ads can be uploaded using a bulk format in Excel, XML and custom formats and can be handled by the advertisers. An intelligent review workflow is available for publishers who want to scan and possibly refuse specific keywords or ads (e.g. an advertiser buying the brand names of his competitors)

Detailed reporting

Adhese's full reporting capabilities are standard available for every keyword campaign. Advertisers can optimize and analyze their campaigns in real time.